Ikea to stop printing catalogue after 'successful career' that spanned 70 years

Next year will be the last for publication that challenged the Bible for No. 1 circulation spot

At its peak, the Ikea catalogue was said to have a greater circulation than that of the Bible. But while around 40m copies of the Bible are expected to be distributed around the world next year, the catalogue of the Swedish furniture giant will, after seven decades, no longer be published because demand has fallen.

It has been one of our best-known and best-loved products for 70 years, inspiring billions of people around the world," an Ikea manager, Konrad Gruss, said in a statement. As ever fewer people were reading it, leading to the decision to respectfully end the successful career of the Ikea catalogue".