Google to let YouTube users opt out of gambling and alcohol ads

Company will roll out feature in UK next year but without guarantee it will filter out 100% of adverts

YouTube users will be able to opt out of most gambling and alcohol adverts if they don't want to see them, using tools set to be rolled out by Google in the UK next year.

Google told the Guardian that it was responding to feedback from users concerned by the number of ads for alcohol and gambling that they were seeing online, both on YouTube and on third-party websites.