A Powerful Environmental Ad Features an Incredible Animation of a City Skyline Carved Into Wooden Stump
by Lori Dorn from Laughing Squid on (#5BPK0)
German postproduction company PX Group created an absolutely incredible animation that features a computer-generated city skyline that's carved into a remnant wooden stump of a tree. This short piece was made for the German environmental advocacy group Robin Wood and in partnership with ad agency Thjnk. The message is extremely powerful.
Every day a forest the size of New York is destroyed.
Here's a behind the scenes short showing how the animation was created.
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via Nag on the Lake
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The post A Powerful Environmental Ad Features an Incredible Animation of a City Skyline Carved Into Wooden Stump first appeared on Laughing Squid.