T-Mobile Won't Claim it Has a More Reliable 5G Network Following Ad Board Decision

T-Mobile has been asked to stop advertising its 5G network as more reliable than the competition by the National Advertising Review Board (NARB), which investigated T-Mobile's claims made primarily in an ad featuring celebrity scientist Bill Nye after complaints from Verizon earlier this year. From a report: But the NARB also says T-Mobile shouldn't have to mention the speed of its network when broadly discussing coverage superiority in future ads. T-Mobile has said it will comply with the recommendation. But it cast the recommendations as a partial win in a statement saying it "appreciates that the panel agreed that T-Mobile can continue to advertise its superior 5G coverage without qualification." T-Mobile's compliance is notable because telecom giants don't have to follow the recommendations offered by the NARB, which, as a self-regulatory body under the umbrella of a nonprofit organization, has no governmental regulatory power. For instance, AT&T flatly ignored a request it stop using its misleading "5G E" logo to reference a superior form of 4G.

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