Australian seafood consumers urged to stop buying flake to protect sharks

A new campaign highlights there is no legal obligation to label flake - a common term for shark meat - by species or where it's from

Australian consumers will be encouraged not to purchase flake when they shop for seafood and to instead try sustainable alternatives in a new campaign that aims to put a spotlight on laws that permit the harvest of endangered sharks.

The Australian Marine Conservation Society (AMCS) is asking consumers to give flake a break" because there is no legal obligation in Australia for retailers to label flake - a common term used for shark meat - by its species or where it's from.