Rejoice! Amazon’s new app icon isn’t just a logo in a white box
Image: Apple's App Store It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn't just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon's most recognizable product" - its shipping boxes and their bright blue tape.
Here it is - in the app's listing on Apple's UK App Store. (There are a few other reports of others seeing the icon on their devices as well.)
Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.
Correction: We've updated the headline to clarify that the new design is an icon, not a logo.