TiVo Says People Want Ads

If the folks who are responsible for beaming content to your eyeballs are to be believed, streamers are thirsty for more ads of all things. From a report: A survey of 4,526 adults in the U.S. and Canada published by TiVo today claims that a whopping 79% of the survey's respondents reported wanting to use a free and ad-supported service rather than pay for another one. While 81% said they wished Prime Video and Netflix offered free tiers with ads, 80% of respondents reported a difference in the quality of the content on many free, ad-supported platforms -- more specifically, that it's worse. That is, for the most part, true, an exception maybe being Peacock (if you really like NBC). On services like IMDb TV and Vudu, for example, you typically have to comb through a lot of so-so content to find something recent and decent to watch. A bunch of premium services like Hulu and CBS All Access do offer cheaper, ad-supported versions of their products, but those still both cost a few bucks a month for access.

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