English football hopes for US sports link-up in fight against online abuse

• Open letter written to heads of Twitter and Facebook
• FA wants to work with NBA and NFL to force change

English football authorities are set to reach out to US sports in a global push against racist abuse on social media.

On the day the Newcastle manager, Steve Bruce, revealed he had received death threats online, and the publication of a letter from leaders across the English game calling on Facebook's Mark Zuckerberg and Twitter's Jack Dorsey to take personal responsibility for the spread of abusive content on their platform, the FA's director for equality, diversity and inclusion, Edleen John, said it was time for an international approach in attempting to force change.