River Action targets agri-businesses in campaign to stop pollution

New group has written to Noble Foods near River Wye, where chemical runoffs are said to be causing serious damage

The heads of some of the biggest agricultural suppliers are being targeted in a campaign to stop their activities polluting rivers.

River Action, a new group focusing on the state of UK rivers, is launching its first campaign by writing to the chief executive of Noble Foods, one of the biggest egg producers operating around the River Wye, where pollution from increasing numbers of free range poultry farms is said to be seriously damaging the river.