Here are the new features and upgraded virtual Startup Alley experience at TC Disrupt 2021

Spring may be just around the corner (in the U.S., anyway), but it's never too early to start planning for TechCrunch Disrupt 2021, which takes place on September 21-23. This all-virtual conference allows makers, innovators, entrepreneurs and investors from around the world to connect, collaborate and grow.

Startup Alley is a huge part of every Disrupt - it's where hundreds of innovative, ground-breaking early-stage startups showcase their tech talent, products, platforms and services. This year, we're shaking things up a bit to help exhibiting founders make the most of a virtual environment.

What's new and different about exhibiting in Startup Alley at Disrupt 2021? Plenty. When you apply for a Startup Alley Pass, you stand in a giant spotlight of opportunity:

• Pitch it. Pitch it real good. Bring the heat, because every exhibiting startup gets a guaranteed spot to deliver a 60-second elevator pitch during a breakout feedback session. Your audience? TechCrunch staff and thousands of Disrupt attendees around the world.
• The Startup Alley Crawl. Every startup category will have an hour-long crawl in the agenda, where we'll go live from the Disrupt Stage to interview a select number of founders in Startup Alley from that category.
• Startup Battlefield Wild Card. The Startup Battlefield is the stuff of legend. Past winners include the likes of Vurb, Dropbox, Mint and Yammer. Two Startup Alley exhibitors - chosen by the TechCrunch Editorial team - will compete in this year's Battlefield and have a shot at the $100,000 (equity-free) cash.
• Startup Alley+. Every Startup Alley exhibitor is eligible, but only up to 50 companies will make the final cut to participate in Startup Alley+. These founders receive, at no additional cost, a curated experience to set them up for additional opportunities, learnings, exposure and success before Disrupt even starts. They'll receive access to a series of founder masterclasses, take part in a pitch-off at Extra Crunch Live, and get introductions to elite investors in the TechCrunch community. Get your Startup Alley Pass soon because StartupAlley+ shifts into high gear at TC Early Stage: Marketing and Fundraising in July, where all Startup Alley+ companies get to attend this virtual event for free.

Pro Tip: Early-bird pricing to apply for Startup Alley ($199) ends May 13 at 11:59 pm (PST). The sooner you apply, the more you save.

TechCrunch Disrupt 2021 takes place on September 21-23. Don't miss an opportunity to exhibit in all-new Startup Alley and apply now! Snag extra exposure, build your network and make connections that can alter the trajectory of your startup in the best possible way.

Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.