A hill to climb? Oxford Street ‘mound’ aims to lure back shoppers
by Zoe Wood from on (#5F9HR)
Showstopper Marble Arch Hill is quick fix to undo some of damage done by Covid lockdowns
Build it and they will come" is the logic behind an artificial hill which, come summer, will rise at the end of the UK's most famous shopping thoroughfare, Oxford Street in London.
The 25-metre Marble Arch Hill or mound", inspired by nearby Hyde Park, is a showstopper designed to pull people back to a shopping area that Westminster city council says has suffered as much or more than any other high street in the country" during the pandemic.
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