Pandemic fitness group turns Hamilton woman into ‘accidental’ business owner

It started with four friends working out together on FaceTime.

For Cari Gangaram, it was a way to stay accountable with daily exercise following gym closures last March.

One year later, her virtual fitness program, everyBODY Fitness With Cari, now has more than 150 members and inspired the Waterdown woman to establish her own small business.

Most women just never felt comfortable in the gym, and this was a way they could do a fitness class with their peers, but in the privacy of their home," said Gangaram.

A former daycare owner and early childhood educator, Gangaram said she was ready for a different path in life and with the encouragement of her friends, pursued becoming certified as a fitness instructor last year.

From last March to September, the mother of two taught classes for free, seven days a week, and completed her certification by August. At the same time, she was reconciling her own perceptions of being in a larger body," and how diet culture and social anxiety at the gym play into women's health decisions.

I spent a year accidentally building this business, and on this journey of recovering from disordered eating," the 45-year-old said. I think that we've given women a safe space ... they love this inclusive environment and it never being about body size."

When she began charging for what were formerly free classes, Gangaram said she was prepared for uncomfortable conversations and for members to leave, but none did. In fact, she said members began paying it forward and purchasing a monthly pass for their friends, expanding the community.

That was one of the most amazing things that I've ever seen," Gangaram said, adding that she wants to keep her prices accessible. Most women pay $35 per month for unlimited classes, which she streams on ZOOM at set times, and offers as playbacks for those who aren't able to attend live.

Deanna Tigani, a senior development officer at McMaster University, said the program has improved her life during the pandemic, and helps her start her days with a workout at 5:30 a.m.

She says ... this is your workout, this is about you," Tigani said. It's this gentle encouragement, with a smile. It's just so uplifting."

Vjosa Isai is a reporter at The Spectator covering Hamilton-based business. Reach her via email: visai@thespec.com.