Genesis Celebrates Launch In China With Dazzling, World Record-breaking Drone Show Over Shanghai’s Iconic Skyline

Genesis marked its arrival in China with an extraordinary visual debut, presenting a progressive new form of brand storytelling to Chinese audiences With the skies of central Shanghai as its canvas, Genesis employed thousands of illuminated drones to paint an evocative picture of its brand identity and distinctive design philosophy 3,281 drones were mobilized at the peak of the [...]