Gwyneth Paltrow is mocked for her vagina products – but I do admire her hustle | Arwa Mahdawi

With her orgasm candles and vampire protection mist, the Goop entrepreneur is easy to laugh at. Yet she is the one laughing all the way to the bank

Last year, Gwyneth Paltrow created a 58 candle called This Smells Like My Vagina. As soon as she put it on Goop, her lifestyle website, it attracted frenzied media coverage and sold out. Huh," Paltrow apparently thought. Seems like I'm on to something." A few months later, she launched a 68 candle called This Smells Like My Orgasm. This also sold out. Now the intrepid entrepreneur, who made a (business) name for herself with jade yoni eggs before wading into the incense business, has come out with a custom candle that smells like Kim Kardashian's orgasm.

You know what this whole thing smells like? Yes, yes, yes you do! It smells like shameless attention-seeking.