Apple Music Reveals How Much It Pays When You Stream a Song

Apple Music told artists it pays a penny per stream in a letter reviewed by The Wall Street Journal. From a report: The disclosure, made in a letter to artists delivered Friday via the service's artist dashboard and sent to labels and publishers, is part of a growing effort by music-streaming services to show they are artist-friendly. For Apple, it can be seen as a riposte to Spotify Technology, which last month shared some details of how it pays the music industry for streams on its service. Apple's penny-per-stream payment structure -- which music-industry experts say can dip lower -- is roughly double what Spotify, the world's largest music-streaming service, pays music-rights holders per stream. Spotify pays an average of about one-third to one-half penny per stream, though its larger user base generates many more streams. Apple's payments come out of monthly subscription revenue from users. Artists, managers and lawyers, still reeling from the loss of touring revenue during the pandemic, have been calling for higher payouts from music streaming, which has grown rapidly in the past year. Many fans have joined the push to raise artists' compensation.

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