Dentists get creative in bid to recover from Covid downturn | Gene Marks

2020 was a challenging year for the dental industry. But hardships often bring out the best in small business owners

Last year was not a good year for many small businesses - and dentists didn't escape the downturn either.

According to a recent survey from SoftwarePundit, a technology research firm that advises dental practices, the $139bn dental industry suffered a revenue decline of about 6% in 2020 compared with 2019, with dental hygiene appointments alone dropping 47%, as some put off hygiene and other dental work during the pandemic out of health and safety fears, while others (like me) just used the pandemic as a convenient excuse to avoid an appointment that we never enjoy.