U.S. video game spending increased 30% in Q1
Even as signs of hope for life after the pandemic have begun to emerge here in the U.S., increases in video game spending continue. There's no doubt that much of last year's big numbers were driven by stay-at-home requirements in much of the country and the world. All said, U.S. spending on the industry increased 27% for 2020.
There remains a broader question, however, around whether this momentum can maintain, as people start to, you know, leave the house more. For now, at least, things are continuing to look rosy for the industry. NPD noted this morning that U.S. spending on the category jumped 30% y-o-y for Q1 2021 to $14.92 billion.
When we break the number down a bit, however, it becomes clear that the driver goes beyond mere pandemic entertainment. Content was up 25% for the quarter, accessories jumped 42% and hardware went up 82%.
The motivator behind that last figure should be immediately obvious to anyone who follows the industry with any among of interest. Where Nintendo's Switch dominated the conversation for most of 2020, Sony and Microsoft both launched their next gen consoles late-last year.
While we are still seeing elevated rates of both engagement and spending resulting from changes in consumer behavior driven by the pandemic, we are also seeing cyclical gains from the November launches of both the PlayStation 5 and Xbox Series consoles," analyst Mat Piscatella said in a release The growth driven by these new platforms, combined with gains experienced in mobile, PC and VR content spending, as well as the continued strength of Nintendo Switch, have pushed the market to new highs."