Article 5HAPF Megxit has been good for the royal couple... the other couple, that is | Barbara Ellen

Megxit has been good for the royal couple... the other couple, that is | Barbara Ellen

by
Barbara Ellen
from on (#5HAPF)
The Cambridges are proving to be experts at self-marketing. Sorry about that, Harry

When will William and Kate admit that the Harry and Meghan hoo-ha has been great for them? As the dust storms continue to billow from the Oprah Winfrey interview, presumably the Sussexes are exactly where they want to be, generating big-bucks deals (Netflix/Spotify/wellness") from their 11m property in Montecito, Santa Barbara. However, hasn't it also been rather good for the Cambridges? They appear to have morphed from a rather drab, stiff, prematurely middle-aged couple into a veritable beacon of royal decorum cum quasi-middle-class decency. There's a palpable feeling that the media/public - leastways, the royalist media/public - is behind them like never before, applauding their every move. Sure, it was always so, but, post-Oprah, there's been a tangible turbo-boosting of the Cambridges' profile. Call it what it is: a pushback.

Cue last week's video celebrating their 10th anniversary. Any other couple forcing others to celebrate their decade-long tru luv would have you demanding a bucket to retch into. The snarky Brit temperament being what it is, some might even ask: What's with all the PDA - are you guys getting a divorce?" But this was no public display of affection, it was marketing and the Cambridges are suddenly getting very good at it. Maybe even better than You Know Who.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://www.theguardian.com/us-news/rss
Feed Title
Feed Link http://www.theguardian.com/
Reply 0 comments