Dough to go: Rome’s first pizza vending machine gets mixed reviews

Mr Go Pizza booth offers 24/7 pizzas, kneaded by a machine and served with cutlery

Massimo Bucolo bravely dared to go where nobody else had gone before in order to take a slice of Italy's competitive pizza market: a 24-hour vending machine that dishes out freshly baked pizza in three minutes.

Located in a booth on Via Catania, close to Piazza Bologna in Rome, Mr Go Pizza offers up four varieties, including the classic margherita invented in Naples in 1889, each costing between 4.50 and 6. The vending machine kneads and tops the dough, a process that customers can watch through a small glass window.