Google Rekindles Interest in RSS

Chrome, at least in its experimental Canary version on Android (and only for users in the U.S.), is getting an interesting update in the coming weeks that brings back RSS, the once-popular format for getting updates from all the sites you love in Google Reader and similar services. From a report: In Chrome, users will soon see a 'Follow' feature for sites that support RSS and the browser's New Tab page will get what is essentially a (very) basic RSS reader -- I guess you could almost call it a "Google Reader." Now we're not talking about a full-blown RSS reader here. The New Tab page will show you updates from the sites you follow in chronological order, but it doesn't look like you can easily switch between feeds, for example. It's a start, though. "Today, people have many ways to keep up with their favorite websites, including subscribing to mailing lists, notifications and RSS. It's a lot for any one person to manage, so we're exploring how to simplify the experience of getting the latest and greatest from your favorite sites directly in Chrome, building on the open RSS web standard," Janice Wong, Product Manager, Google Chrome, writes in today's update. "Our vision is to help people build a direct connection with their favorite publishers and creators on the web." A Google spokesperson told me that the way the company has implemented this is to have Google crawl RSS feeds "more frequently to ensure Chrome will be able to deliver the latest and greatest content to users in the Following section on the New Tab page."

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