Why fast-track grocery delivery apps could soon leave supermarkets on the shelf | Collin Wallace

Investors are betting the big chains won't be able to compete with startups that bring your shopping within minutes

Over the past year, you may have noticed the rapid growth in all kinds of app-based delivery services. For a while, supermarkets weren't involved: traditionally, the industry does not grow very much. The margins are small, but predictable.

But something strange has happened: interest and investment in app-based delivery has exploded, with various fast-track services offering to have groceries at your door within a specified number of minutes. Weezy is the market leader in the UK, but you may also have heard of Fresh Direct or Sainsbury's 60-minute delivery option, Chop Chop. Grocery is a multibillion-pound industry that appears to be in the midst of a massive disruption.