Netflix Opens an Online Shop To Hawk Items From Popular Shows

Netflix is branching into toys, games and clothing based on its popular shows, looking to mine popular characters for added revenue much like Walt Disney. From a report: The streaming service is launching Netflix.shop, a retail arm that will sell curated products from its catalog of shows and movies. As part of the launch, Netflix is introducing a collection of anime-inspired products, according to a statement Thursday. Products from other programs are in the works, too. The move into merchandising is a logical extension for Netflix. Other major studios generate billions of dollars in revenue from toys, collectibles and other goods based on popular characters and shows. [...] The shop will open in the U.S. before expanding to other countries, Netflix said.

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