Why Mate Rimac is working on electric robotaxis

Mate Rimac, the founder and CEO of Croatian electric hypercar and components developer Rimac Automobili, started a separate company nearly three years ago to work on electric robotaxis.

Little is known about the company, which still operates in stealth. Rimac told TechCrunch this week at TC Sessions: Mobility 2021 he hopes to keep this separate company under wraps until the team is ready to showcase what it has been working on.

Rimac did provide some details on what he described as an electric robotaxi company. He said the company has offices in Croatia and the U.K. and could expand to other locations. Rimac also said the company intends to be a global operator and he expects to reveal what the team has been working on early next year.

Why stealth mode?," Rimac asked during the interview. Because there's so much hot air in this industry, and so many PowerPoint companies, you know, announcing big things and not delivering and so on. We didn't want to be that company, we wanted to do a lot of stuff - and like under-promise, over-deliver."

Few even knew of the company's existence until last month when local media discovered a Croatia Ministry of Transport filing that described a proposed project involving an urban mobility ecosystem that used electric autonomous vehicles. While Rimac noted that was an unfortunate discovery, he wants to reveal their work properly.

People see us as the hypercar company," Rimac said, noting the company is viewed as one focused on ultra-high net worth individuals. (Indeed, Rimac Automobili unveiled a production version of its Concept 2 vehicle. The renamed Nevera has a $2.44 million price tag.) We have many other things cooking and have a longer-term outlook. I think that the new mobility will be really a shift in society. Just like phones didn't just change the phone industry. Apple didn't just disrupt Nokia, but changed our lives. I think the next big change that we'll have is mobility."

Rimac didn't get into details about the autonomous driving system, sensors or design of the vehicle.

We think that a lot of people are missing the bigger picture and focusing on some of the building blocks, like the autonomous driving system itself," he said. We believe maybe that's not the differentiator itself, that there are some other differentiating factors within the ecosystem of autonomous mobility."

Rimac later added that the user experience of the robotaxi is one area that he is focused on and believes it can be different than what others are developing.