Competition watchdog to work with Google to stop Chrome tracking

CMA's move thought to be first time regulator involved at an early stage in new technology creation

The UK Competition and Markets Authority has announced it will take an active role in developing Google's plans to prevent websites tracking Chrome users.

Under the proposals, the CMA would accept legally binding commitments from Google not to use its proposed replacements for tracking cookies, a set of technologies the search engine calls its Privacy Sandbox, in a way that would harm competition. It is thought to be the first time a competition regulator has been involved at such an early stage in the creation of a new technology.