Victoria’s Secret's ‘feminist’ rebrand is as flimsy as a polyester thong | Arwa Mahdawi

The lingerie giant is jumping on the Female EmpowermentTM bandwagon. Call me cynical, but this feels desperate

Looks like someone is getting a makeover! After a hellish few years that saw sales slump, criticism mount, and a Jeffrey Epstein scandal, Victoria's Secret has decided it's time for a drastic rebrand. The lingerie behemoth is jumping on the Female EmpowermentTM bandwagon and has pledged to become - wait for it - the world's leading advocate for women." I dunno about my fellow females, but I for one am humbled to the core that a failing underwear brand is finally going to take on such important advocacy work.