Lego aims to woo adult superfans with instore ‘storytelling tables’

Feature makes debut in flagship New York shop along with interactive attraction called the Brick Lab'

Lego is to create storytelling tables" at its stores for adult superfans where they can have virtual meetings with set creators and pore over early product designs and prototypes.

Adult brick fans, called AFOLs (adult fan of Lego) in Legospeak, are an increasingly important demographic for the Danish toymaker, as - freed from the constraints of pocket money - they spend hundreds of pounds on kits ranging from technical builds, such as supercars and space shuttles, to ones based on TV shows such as Friends and Stranger Things.