Take control over your data with Rally, a novel privacy-first data sharing platform (Mozilla blog)

Over on the Mozilla blog, the company has announced a new platform, Mozilla Rally, that "puts users in control of their data and empowers them to contribute their browsing data to crowdfund projects for a better Internet and a better society". Rally comes out of work that Mozilla did with Professor Jonathan Mayer's research group at Princeton University .

Your data is valuable. But for too long, online services have pilfered, swapped, and exploited your data without your awareness. Privacy violations and filter bubbles are all consequences of a surveillance data economy. But what if, instead of companies taking your data without giving you a say, you could select who gets access to your data and put it to work for public good?

[...] By leveraging the scale of web browsers - a piece of software used by billions of people around the world - Rally has the potential to help address societal problems we could not solve before. Our goal is to demonstrate that there is a case for an equitable market for data, one where every party is treated fairly, and we welcome mission-aligned organizations that want to join us on this journey.