BMW is finally producing its retro-futuristic CE 04 electric scooter, but at $12K will anyone buy it?

We've been hearing about BMW's electric city scooters, not to be confused with electric kick scooters, for years. The German automaker came out with the BMW Motorrad Concept Link in 2017, a concept vehicle that imagines the future of expensive micromobility. After revealing the latest concept scooter, the CE 04, in November 2020, BMW is now actually going through with production.

On Wednesday, the company announced the new CE 04 will officially be a part of its 2022 lineup, with an expected global market launch of Q1. It's a sweet-looking ride, with a decidedly retro-futuristic vibe, harkening back to what people in the 70s or 80s might have thought a futuristic" vehicle would look like.

This is not the first electric scooter BMW has sold. Back in 2014, it came out with the C Evolution, which never really took off in the States. Maybe it was because it was ahead of its time. Maybe it's because it cost $13,000.

The CE 04 starts at just around $12,000. Now, the whole point of the BMW Motorrad Concept Link is to provide a vision of what will be important in the urban environment in the future," so maybe BMW doesn't care if it doesn't crush it with sales. But until BMW produces something much cheaper than its gas equivalents (you can buy a new Vespa for under $5,000), the automaker's new scooter is not guaranteed to take cities by storm.

With a 8.9 kWh battery pack, compared to the Evolution's 12.7 kWh pack, BMW should be able to produce this vehicle and turn a profit for a lot less than it's selling it for. Especially given the automaker's access to higher quality technology and the cheaper price of batteries today when compared to five years ago.

A spokesperson for BMW Motorrad told TechCrunch the CE 04 is priced in the mid-range of the motorcycle market, and is still much less expensive than an electric car.

This could be an entryway to electric mobility at a fraction of the cost for some people," he said.

Of course, the fanboys will go for it, like the one BMW fictionalized in a strange press release we're trying really hard not to make fun of. Here's a snippet:

It's early in the morning. The city is awakening. On the way to my garage I breathe in the still cool air. I'm wear [sic] a casually cut parka that's both fashionable and functional at the same time. The protectors are inconspicuous but give me a sense of security. I'm ready for the day to start.

Wait, there's more:

The first birds are chirping, the urban jungle is awakening. The sounds of the city begin to swell. Everything is set in motion. People move - with each other and in parallel. Paths cross.

What will the new day bring? Tapas with friends at the little bar by the river? Or the exhibition at the modern art museum? First of all there are appointments at the office. Workshops, meetings, customer visits. This is what life feels like.

I pair my smartphone with the scooter, and with a flick of my wrist I activate the parka. Its LEDs light up. I'm quiet, but I want to be seen. It's all so simple and smooth.

We're off again at last. Even when I was having my breakfast, I couldn't wait. Not even the birds notice me. I glide almost silently through my neighbourhood. I'm a part of the city again.

One with the city

[gallery ids="2174848,2174845,2174842,2174841,2174846,2174847,2174849,2174850"]

The new BMW CE 04 is the logical and at the same time rethought continuation of BMW Motorrad's electromobility strategy," said Florian Romhild, project manager of the BMW CE 04, in a statement. Urban areas are its element. This is where it sets a new benchmark - in terms of both technology and visual style."

For the European and Asian markets, the CE 04 will be marketed as an urban vehicle, but in the U.S., where that category barely exists, the scooter will try to reach the urban commuter.

The CE 04 has a maximum output of 42 horsepower and a maximum speed of 75 miles per hour, meaning it can go on highways, the clogged arteries of America. It can ride for an estimated range of 80 miles and can be charged in under two hours using an at-home level 2 charger or any public charging station. Riders can choose ECO mode, Rain mode or Road mode to make driving efficient, and for those who want to kick it up a notch, there's the Dynamic mode, part of the Premium package which costs an extra $1,650.

The avant-garde form follows function with the flat battery, which is placed in the middle of the vehicle, for smooth, low rides, as well as design freedom to include a storage compartment for the helmet and charging cable, which can be reached while sitting. The regenerative braking system helps feed energy back into the battery, which is likely to happen a lot if the rider is driving in the city.

As all modern vehicles should have, there's a 10.25-inch color screen on the handlebars with integrated navigation and connectivity to the rider's device, and there's even a USB-C charging port.

The vehicle comes standard in light white," but to have the way more badass Magellan grey metallic avant-garde" coloring, it'll cost you an upgraded $225. Either way, both come with bright orange accents.

More to come?

Our CEO said that because it's an 04, there's space under and over the 4, so I'd say there's space for more electrified scooters in our future," said the spokesperson.

BMW has no other specific models in the works, or timing on when they will be produced, but the CE 04 is part of BMW's overall plan to have delivered about 2 million full-electric vehicles to customers by 2025 and 10 million by 2030.

Things are moving so quickly we may see new additions to the CE range within a year or two," said the spokesperson.

Veo CEO Candice Xie has a plan for building a sustainable scooter company, and it's working