Not jamón it: Spanish minister’s eat less meat plea meets resistance

Spaniards encouraged to reduce their meat consumption - the highest in EU - for sake of health and planet

To many Spaniards it was a sensible, responsible and rather overdue suggestion. But to others it was as heretical as a well-done steak, a lean slice of jamon or a barbecue of nothing but assorted veg.

This week Spain's consumer affairs minister, Alberto Garzon, launched a campaign inviting people to consider reducing their meat consumption for the good of their health and the planet.