An Echo Dot designed by Diane von Furstenberg? Yeah, sure, why not
Earlier this year, Amazon launched Build It, a fun little program that lets customers preorder concept devices. Think about it like Indiegogo or Kickstarter, where the company will only actually make the product if enough people buy-in via preorder. Obviously Amazon has a significantly larger ability to absorb a misstep than your average first-time hardware startup, but I digress.
This latest round isn't particularly experimental as far as these things go. The company partnered with fashion mogul Diane von Furstenberg to create new coverings for its popular entry-level smart speaker. The Echo Dot x Diane von Furstenberg is being offered up in three varieties: Midnight Kiss, Ikat or Twigs. It's not exactly thew new product entries we saw the first time out, which included a sticky note printer, smart scale and Alexa cuckoo clock.
Image Credits: Amazon
Each runs $59 - the price of the Echo Dot with clock and $10 more than the standard Dot. The product looks to otherwise be the same as the latest gen Echo Dot. The company says it will be donating to Vital Voices, a charity chosen by the designer - though it wouldn't specify how much when we asked.
Amazon Echo Dot with Clock review: A mostly aesthetic update
Preorders open now and close August 13. If the designs don't hit their goal, customers won't be charged. Once they're live, a select number of successful prints may be available at full price after the campaign closes, while supplies last," according to Amazon.
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Amazon will let users vote on new Alexa devices with pre-orders, including a cuckoo clock