‘It’s just ice-cream’: settlers’ chilly response to Ben & Jerry’s boycott

Locals in Efrat, an Israeli settlement with US cultural links, give their views on the ban on sales to occupied territories

There are blue skies and green grass outside and inside Pizzeria Efrat, a restaurant in a settlement of the same name in the occupied West Bank.

Outside, the pizza parlour is surrounded by lush parks and wide, quiet roads. Inside, the famous cartoon cows on tubs of Ben & Jerry's ice-cream greet customers from no fewer than three branded freezer cabinets, stacks of red pizza boxes piled up behind them.