Free Guy review – Ryan Reynolds bounces through fun videogame existential crisis

A non-player character evolves into a sentient AI in a cheerfully silly riff on The Truman Show, with Taika Waititi and Jodie Comer

The great big handsome-goofy face of Ryan Reynolds looms out of the screen in this fantasy comedy from screenwriter Matt Lieberman and director Shawn Levy (of the Night at the Museum franchise). It's an undemanding and cheerfully silly riff on the themes of virtual reality and artificial intelligence, and what the heck we're all doing in this big old universe of ours: as if someone took The Truman Show or Inception - or even The Lego Movie - and stripped out every serious satirical ambition, replacing it with M&M-coloured spectacle. The result is not something that's in any way challenging, but Reynolds is so puppyishly eager to please.

Reynolds plays a normal, boring guy whose name is Guy (amusingly, it is never clear if this is his actual given name, as in Guy Crouchback, or the more generic guy"). He smiles incessantly, wears a bland, short-sleeved blue shirt and goes to work every day as a bank teller in a serenely marvellous-looking modern city, resembling Vancouver. There, he hangs out with his best friend, Buddy - again: generic or given name? - played by Lil Rel Howery, but his bank is always being hit by heists, which he greets with the same imperturbable smileyness. Gradually, Guy realises that he is an NPC, or non-player character, in a video game: a quirk or flaw in the algorithm means that he has hyperevolved into an AI state of free will and agency, able to question what is going on. This astonishes the game's evil corporate owner Antwan (Taika Waititi), and also the designers Millie (Jodie Comer) and Keys (Joe Keery) whose concept Antwan ripped off. And Millie realises that she will have to enter the game as a player, befriend Guy and enlist his help in getting back their intellectual property - before, of course, falling in love with this clueless pixelated lunk.