Spanish reality TV show takes on problem of rural depopulation

Forty contestants will compete to launch businesses from villages of fewer than 5,000 people

It's a TV genre that has yielded countless hours of escapism and fuelled the rise of billionaires, pop stars and even an American president. Now a new reality series has set its sights on one of Spain's thorniest challenges: rural depopulation.

Set to air in October on Twitch and YouTube, the 20-episode show known as Ruralmind will feature 40 contestants competing to launch and develop a business idea. The only catch is that they must be able to launch the idea from a village of fewer than 5,000 people.