BMW’s Joytopia metaverse has Christoph Waltz and Coldplay wait come back
I want to preface this post by saying I will never pretend to understand why corporations do some of the things they do. I was simply minding my own business, looking for information on BMW's new concept scooter on the German automaker's press site, when... well, here, look:
And right underneath that:
+++ BMW elevates brand communications to a new level +++ Exclusive concert by Coldplay celebrates the launch of the new JOYTOPIA virtual world +++ New brand channel will remain an integral element of corporate and brand...