Ethical kids clothing company Frugi to launch rental collaboration
by Zoe Wood from on (#5PTBQ)
Cornish brand joins forces with rental service thelittleloop in attaempt to meet growing consumer appetite
Ethical kids clothing company Frugi is the latest high street name to tap into consumer demand for rent rather than buy clothes.
The upmarket Cornish brand has joined forces with new children's clothing rental service thelittleloop - one of a growing number of firms serving growing consumer appetite for more sustainable wardrobe choices.
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