New UK broadband rules will make it easier to switch supplier

Ofcom hopes One Touch Switch process will encourage people to seek out better deals

The UK media regulator, Ofcom, has introduced a new service to make it easier for customers to switch broadband supplier to get a better deal.

Ofcom hopes that the new process, One Touch Switch, will encourage people to seek out better deals after research found that more than two-fifths of people were put off switching broadband suppliers because of the hassle.