‘Odds are against you’: the problem with the music streaming boom
by Mark Sweney from Technology | The Guardian on (#5Q8D4)
As dust from the gold rush settles, big record companies and elite artists emerge firmly on top
With the streaming revolution breathing new life into a once-moribund music industry collapsing under plummeting CD sales and rampant piracy, the world's biggest record companies - Universal Music, Sony Music and Warner Music - have got their financial mojo back.
After facing financial ruin a decade ago, the trio, which control the vast majority of the world's biggest hits with a roster of talent spanning Taylor Swift, Ed Sheeran and Coldplay to the Beatles, Adele and the Korean megaband BTS, are now valued at a combined $100bn (73.8bn) as investors bank on the titans being the biggest winners of the streaming boom.
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