Pinterest to launch new features to help with ‘emotional wellbeing’

New tweaks, including ability to respond to or develop other users' ideas pins, come amid public outcry over social media failings

Pinterest will offer users the chance to riff on Jennifer Lopez's Halloween costume as it launches new products to emphasise its appeal to emotional wellbeing" amid a storm of negative publicity surrounding social media firms.

The digital pinboard business is introducing a Takes" product that allows users to respond to someone else's ideas pin - or video post - with their own version, whether it is trying out a fellow user's food recipe or replicating an artist's sketch. The US company is launching the service with a Lopez idea pin, where the music star invites people to post their killer Halloween costume".