Google Lowers Play Store Fees To 15% on Subscription Apps, as Low as 10% for Media Apps

Google is lowering commissions on all subscription-based businesses on the Google Play Store, the company announced today. From a report: Previously, the company had followed Apple's move by reducing commissions from 30% to 15% on the first $1 million of developer earnings. Now, it will lower the fees specifically for app makers who generate revenue through recurring subscriptions. Instead of charging them 30% in the first year, which lowers to 15% in year two and beyond, Google says developers will only be charged 15% from day one. The company says 99% of developers will qualify for a service fee of 15% or less, as Google is also further reducing fees for specific vertical apps in the Play Media Experience Program. These will be adjusted to as low as 10%, it says.

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