Elle magazine to stop using fur in editorial and advertising content worldwide

Magazine becomes the first major publication to ban fur content across all of its pages, saying it is rejecting animal cruelty

Elle magazine has announced it will stop using fur in all its editorial and advertising content worldwide, becoming the first major publication to do so.

The monthly lifestyle magazine, which originated in France and is owned by French media group Lagardere, has 45 editions around the world. It has about 33 million readers from Mexico to Japan, with 100 million monthly online visitors.