Adobe Takes on Canva With Freemium Offering

Adobe unveiled its first comprehensive package of design software for non-professionals on Monday, taking direct aim at a booming market that has turned Australian start-up Canva into one of the world's most valuable private tech companies. From a report: The service includes versions of widely used professional design tools such as the Photoshop picture editor, Illustrator graphics tool and video-editing service Premiere, behind a simpler interface that analysts said bore a striking resemblance to Canva. The move follows a leap in the valuation of companies that have extended the market for design software with tools aimed at non-expert users. Canva's fundraising round in September valued it at $40bn, more than double what it was judged to be worth five months before. Figma, which makes software for product designers and more general business users, saw its value rise fivefold in little more than a year to $10bn. Adobe's move is partly defensive, since it could face disruption as Canva's simple tool moves deeper into the business world, said Liz Miller, an analyst at advisory firm Constellation Research. Adobe's new service, called Creative Cloud Express, is likely to appeal to many people in small or medium-sized businesses who might have been thought of before as customers for Adobe's more expensive software, but who are happy to use simpler design tools with fewer features, she said. [...] A basic version of the new service would be available free of charge through app stores and its own website, Adobe said, with a premium version priced at $9.99 a month. [Editor's note: the aforementioned link may be paywalled; alternative source]

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