Birds Aren't Real, or Are They? Inside a Gen Z Conspiracy Theory

Thelasko shares a report from The New York Times: In Pittsburgh, Memphis and Los Angeles, massive billboards recently popped up declaring, "Birds Aren't Real." On Instagram and TikTok, Birds Aren't Real accounts have racked up hundreds of thousands of followers, and YouTube videos about it have gone viral. Last month, Birds Aren't Real adherents even protested outside Twitter's headquarters in San Francisco to demand that the company change its bird logo. The events were all connected by a Gen Z-fueled conspiracy theory, which posits that birds don't exist and are really drone replicas installed by the U.S. government to spy on Americans. Hundreds of thousands of young people have joined the movement, wearing Birds Aren't Real T-shirts, swarming rallies and spreading the slogan. It might smack of QAnon, the conspiracy theory that the world is controlled by an elite cabal of child-trafficking Democrats. Except that the creator of Birds Aren't Real and the movement's followers are in on a joke: They know that birds are, in fact, real and that their theory is made up. What Birds Aren't Real truly is, they say, is a parody social movement with a purpose. In a post-truth world dominated by online conspiracy theories, young people have coalesced around the effort to thumb their nose at, fight and poke fun at misinformation. It's Gen Z's attempt to upend the rabbit hole with absurdism. [...] At the center of the movement is Peter McIndoe, 23, a floppy-haired college dropout in Memphis who created Birds Aren't Real on a whim in 2017. For years, he stayed in character as the conspiracy theory's chief believer, commanding acolytes to rage against those who challenged his dogma. But now, Mr. McIndoe said in an interview, he is ready to reveal the parody lest people think birds really are drones. "Dealing in the world of misinformation for the past few years, we've been really conscious of the line we walk," he said. "The idea is meant to be so preposterous, but we make sure nothing we're saying is too realistic. That's a consideration with coming out of character." [...] Mr. McIndoe now has big plans for 2022. Breaking character is necessary to help Birds Aren't Real leap to the next level and forswear actual conspiracy theorists, he said. He added that he hoped to collaborate with major content creators and independent media like Channel 5 News, which is aimed at helping people make sense of America's current state and the internet. "I have a lot of excitement for what the future of this could be as an actual force for good," he said. "Yes, we have been intentionally spreading misinformation for the past four years, but it's with a purpose. It's about holding up a mirror to America in the internet age."

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