Sweet success: 10,000 on waiting list for New York bakery’s doughnuts

Customers go crazy for doughnuts from Filipino-inspired bakery Kora, founded after its owners lost jobs in the pandemic

A Filipino-inspired doughnut shop in New York that started as a short-term project after its founders were made jobless by the pandemic has become so in demand that it attracted a waiting list of 10,000 customers.

The Kora doughnuts - which are getting media attention - join a long list of hit baked goods in New York whose fame suddenly sees demand rocket. They include the cupcakes of the West Village's Magnolia Bakery and the cronut craze" of 2013, where the makers of a croissant-doughnut hybrid saw customers queuing up at dawn until they were forced to limit purchases to two each.