Fossil fuel firms among biggest spenders on Google ads that look like search results
by Niamh McIntyre from on (#5TNZ3)
One in five ads served on search results for 78 climate-related terms placed by firms with interests in fossil fuels, research finds
Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of endemic greenwashing".
The Guardian analysed ads served on Google search results for 78 climate-related terms, in collaboration with InfluenceMap, a thinktank that tracks the lobbying efforts of polluting industries.
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