Article 5TQKT We’re talking about Taco Bell’s new subscription service

We’re talking about Taco Bell’s new subscription service

by
Mitchell Clark
from The Verge on (#5TQKT)
Screen_Shot_2022_01_05_at_11.15.31.0.png Ten bucks could get you 30 tacos. | Image: Taco Bell

Taco Bell has announced a subscription that lets you redeem one taco per day for 30 days, and it's called the Taco Lover's Pass. The way it works is simple: you pay $10 for the pass in Taco Bell's app and get access to a secret menu that lets you pick which taco you'll like to redeem at a participating location. You'll be able to get a single taco per day and can choose from the:

  • Crunchy Taco
  • Crunchy Taco Supreme
  • Soft Taco
  • Soft Taco Supreme
  • Spicy Potato Soft Taco
  • Doritos Locos Tacos
  • Doritos Locos Tacos Supreme

(We at The Verge had a lot of thoughts about this program, and we'll get to those shortly. But first, let me just say that I find this a little insulting, economically speaking - the Doritos Locos Taco Supreme costs $2.69 at my...

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