Why zoomer green is the new millennial pink | Jess Cartner-Morley

Bottega's famous shade is the chic, punchy, sustainable colour of now

It doesn't take a genius to see why green feels aspirational at the precise moment in history when we humans finally seem to be twigging that a green future is the only future that is going to exist. Green is good. Green is the zeitgeist. So, what to wear? Green - but make it fashion.

The expression but make it fashion" means to add a splash of showbiz, but also a hit of sharpness. A dash of syrup, plus a squeeze of lime. If the taste is too vanilla, that's not fashion. Which is how we have ended up with a colour-of-the-moment that symbolises nature, but actually looks a bit synthetic. The green that is everywhere right now is a flat, saturated, straightforward green. It is not the colour of moss or of olives or of sea foam.