Streaming music report sheds light on battle between Spotify, Amazon, Apple, and Google
Market share for the world's largest music streaming services. | Image: Midia Research Spotify was the largest music streaming service in the world as of the second quarter of 2021 with a market share of 31 percent, with Apple Music in second place at 15 percent, and Amazon Music and Tencent Music each tied at third with 13 percent apiece. That's according to a report from Midia Research, a media and entertainment-focused research and analysis agency.
Although exact subscriber numbers and market shares may have changed in the months since Q2 2021 (the use of older data is because of how long the market analysis process takes, Midia tells me), the report sheds light on how the world's biggest music streaming services are stacking up against one another. While Spotify releases official subscriber numbers at the end of each...