LG Announces New Ad Targeting Features for TVs

LG has announced a new offering to advertisers that promises to be able to reach the company's millions of connected devices in households across the country, pummeling TV viewers with -- you guessed it -- targeted ads. From a report: While ads playing on your connected TV might not be anything new, some of the metrics the company plans to hand over to advertisers include targeting viewers by specific demographics, for example, or being able to tie a TV ad view to someone's in-store purchase down the line. If you swap out a TV screen for a computer screen, the kind of microtargeting that LG's offering doesn't sound any different than what a company like Facebook or Google would offer. That's kind of the point. Online ad spending reached more than $490 billion by the end of last year, and those numbers are only going to keep going up as more advertisers look for more ways to track and target more people online. Traditional TV ad spend, meanwhile, has tanked since its peak around 2016. In order to lure ad dollars back, folks in the television space, like LG, are using every tool at their disposal to claw back the ad dollars the internet's taken away. And it's clearly working. While traditional TV ad spend has plummeted, there's never been more money spent on advertising across the digitally connected TVs offered by companies like LG. Roku, for example, recently announced an upcoming Shopify integration that would let retailers target TV viewers with more ads for more of their products. Amazon rolled out a new beta platform that lets networks promote apps, movies, or TV shows to people right from the device's home screen. And I don't need to remind Samsung TV owners how their devices are getting absolutely plastered with ads from every conceivable angle.

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