Spit, screens and sneakers: the rise of the preacher-influencer

Michael Todd's viral moment highlights pastors' push to connect with an audience beyond the walls of the church

It was meant to be a sermon on the importance of having faith in God's vision, even when that task seems difficult. An object lesson from the book of Mark, in which Jesus heals a blind man by spitting on his eyes. But it's how Pastor Michael Todd brought this message home that made the sermon unforgettable.

Addressing congregants and a live-streaming audience, Todd placed one hand on the shoulder of a closed-eyed worshipper on stage before letting out a deep snort and twice hacking phlegm into his other hand. The audible gasps inside the Transformation Church, a Tulsa, Oklahoma-based mega ministry rooted firmly in Black Baptist tradition, turned to full on outcry when Todd smeared said loogie on the worshipper's face.