Over 500 Mobile Apps Are Now Using the Term 'Metaverse' To Attract New Users

A true "metaverse" may not yet exist, but that hasn't stopped marketers from adopting the buzzword to promote their apps and games on mobile app stores. From a report: According to new data shared today by Sensor Tower, there are now 552 mobile apps that include the term "metaverse" in their apps' titles or descriptions, in hopes of capturing consumer interest in this next evolution of the web. And many of the new additions were added in just the past few months, the firm notes. Across all global apps ranked apps on the App Store and Google Play, a total of 86 apps added references to the "metaverse" to their title or description between November 2021 and January 2022, Sensor Tower's data indicates.

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